Privacy Policy
Last updated: 1 September 2026
1. Who We Are
Elements of Art Mixtape ("EOA", "we", "us", or "our") is operated by DJ uLinda, based in Sandton, Johannesburg, South Africa (2090). This website is available at https://elementsofartmixtape.co.za.
We are committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa and applicable international privacy standards.
2. Information We Collect
We may collect the following types of information:
- Contact information — name and email address when you submit a booking enquiry or sign up for our newsletter.
- Usage data — pages visited, time spent, browser type, and device information collected automatically via Google Analytics.
- Advertising data — Google AdSense may collect data to serve personalised advertisements based on your browsing behaviour.
- Cookies — small text files stored on your device to remember your preferences and improve your experience.
3. How We Use Your Information
- To respond to booking enquiries and event requests.
- To send our newsletter to subscribers who have opted in.
- To analyse website traffic and improve the user experience via Google Analytics.
- To display relevant advertisements via Google AdSense.
- To comply with legal obligations under South African law.
4. Cookies
We use cookies and similar tracking technologies. You can control cookie preferences through your browser settings or via our cookie consent banner when you first visit the site.
Types of cookies we use:
- Essential cookies — required for the site to function correctly.
- Analytics cookies — Google Analytics (GA4) to understand how visitors use the site.
- Advertising cookies — Google AdSense to serve personalised ads.
5. Third-Party Services
We use the following third-party services that may collect data independently:
- Google Analytics — website analytics. Google Privacy Policy
- Google AdSense — advertising. AdSense Privacy
- Mailchimp — newsletter delivery. Mailchimp Privacy Policy
- YouTube — embedded video content. YouTube Privacy Policy
6. Data Sharing
We do not sell, trade, or rent your personal information to third parties. We may share data with trusted service providers (listed above) solely to operate this website and deliver services you have requested.
7. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Newsletter subscribers may unsubscribe at any time via the link in any email.
8. Your Rights (POPIA)
Under the Protection of Personal Information Act, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your personal information.
- Object to the processing of your personal information.
- Lodge a complaint with the Information Regulator of South Africa.
9. Security
We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no internet transmission is completely secure.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.
11. Contact Us
For any privacy-related questions or to exercise your rights, please contact us at: info@elementsofartmixtape.co.za